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Title
Text copied to clipboard!Product Copywriter
Description
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We are looking for a talented and detail-oriented Product Copywriter to join our creative team. As a Product Copywriter, you will be responsible for crafting engaging, persuasive, and informative content that highlights the features and benefits of our products. Your words will help shape the customer experience, drive conversions, and strengthen our brand voice across various platforms.
In this role, you will collaborate closely with product managers, designers, marketers, and SEO specialists to ensure that all product-related content is accurate, optimized, and aligned with our brand guidelines. You will write product descriptions, promotional copy, landing page content, email campaigns, and more. A strong understanding of consumer psychology, storytelling, and digital marketing trends is essential.
The ideal candidate is a creative thinker with excellent writing and editing skills, a keen eye for detail, and the ability to translate complex product features into clear, customer-friendly language. You should be comfortable working in a fast-paced environment and managing multiple projects simultaneously.
This is an exciting opportunity for someone who is passionate about writing and wants to make a tangible impact on the customer journey and business growth. If you have a flair for words and a love for products, we’d love to hear from you.
Responsibilities
Text copied to clipboard!- Write clear, compelling, and persuasive product copy for e-commerce and marketing channels
- Collaborate with product, marketing, and design teams to gather product information
- Ensure consistency in tone, voice, and style across all content
- Optimize copy for SEO and digital performance
- Edit and proofread content for accuracy and clarity
- Conduct market and competitor research to inform content strategy
- Develop content for product launches, promotions, and seasonal campaigns
- Maintain and update product content as needed
- Ensure all content aligns with brand guidelines and messaging
- Track content performance and make data-driven improvements
Requirements
Text copied to clipboard!- Bachelor’s degree in English, Marketing, Communications, or related field
- 2+ years of experience in copywriting, preferably in e-commerce or product marketing
- Exceptional writing, editing, and proofreading skills
- Strong understanding of SEO principles and best practices
- Ability to translate technical product features into customer-friendly language
- Excellent time management and organizational skills
- Proficiency with content management systems and collaboration tools
- Creative mindset with attention to detail
- Strong communication and interpersonal skills
- Portfolio of writing samples demonstrating product copywriting experience
Potential interview questions
Text copied to clipboard!- Can you provide examples of product copy you’ve written?
- How do you approach writing for different target audiences?
- What tools do you use for SEO optimization?
- How do you handle tight deadlines and multiple projects?
- Describe a time when your copy significantly improved conversion rates.
- How do you ensure consistency in brand voice across various platforms?
- What is your process for gathering product information before writing?
- How do you stay updated on content and marketing trends?
- Have you worked with cross-functional teams before?
- What industries or product types do you have experience writing for?
